TAS GROUP has introduced a new corporate incentive model under which a portion of the company’s top management has been granted the right to receive annual dividends from net profit.
This initiative is aimed at fostering deeper employee engagement in the company’s performance and transitioning from the traditional “employer–employee” model to a strategic partnership approach.
According to the company, the decision was not made overnight. The program has been developed in stages since 2021 and has been integrated into TAS GROUP’s long-term development strategy.
The company notes that the key objective of the initiative is to strengthen the accountability of the management team and to cultivate a culture of shared participation in business results.
The principle that “the value of work is measured not only by salary, but also by a share in the overall outcome” has become the foundation of the new incentive system.
Going forward, TAS GROUP plans to expand its corporate tools, including mechanisms that will enable employees to become shareholders of the company.
On February 23, the financial group TAS GROUP celebrated its 16th anniversary. Over these years, the company has financed the economy with 600 billion tenge, supported thousands of entrepreneurs, and become a symbol of maturity and scale in Kazakhstan’s financial sector.
Leadership Proven by Numbers
In recent years, Kazakhstan’s financial market has become significantly more regulated and competitive. Increased requirements for transparency, capital, and risk management have raised the bar for all industry participants.
In such conditions, maintaining growth momentum while retaining leadership is no easy task. However, TAS GROUP has evolved from an ambitious niche player into the undisputed leader in the car-secured lending market. Today, the company helps entrepreneurs quickly and conveniently resolve cash flow gaps and other financial challenges.
Results are measured in numbers. Over 16 years, TAS GROUP has financed the national economy with more than 600 billion tenge. Throughout its history, around 300,000 Kazakh citizens have become the company’s clients, and the total number of contracts has exceeded 370,000.
These figures reflect not only the company’s popularity but also the trust it has earned in the market, as well as the maturity of its processes and the resilience of its business model. Today, the company’s assets have approached 100 billion tenge, confirming its institutional scale and stability.
From Niche to Systemic Player
Over 16 years, TAS GROUP has transformed into a full-fledged ecosystem of financial services. The company has built an effective risk management system, learned to scale without compromising portfolio quality, and formed a strong management team.
The company’s network includes 50 branches across major cities in Kazakhstan and CIS countries. TAS GROUP has built scalable infrastructure that enables it to support clients anywhere in the country. This extensive network demonstrates not only business scale but also the ability to operate systematically with high-quality risk management.
Currently, more than 30,000 clients actively use the company’s financial products. This scale is no longer the story of a startup — it is a systemic infrastructure working in the interests of small and medium-sized businesses.
“Scale Implies Responsibility”
For the founder and head of the group, Dulat Tastekey, this stage also has a personal dimension.
«As a child, I dreamed of creating a large financial company. Back then, it seemed unattainable,» he says. «But over time, I realized that what matters more is not status or branding, but the level of processes and responsibility to clients.»
According to him, the main transformation took place within the company.
«When hundreds of billions of tenge flow through your system, you begin to think differently. It is no longer just a business — it is a responsibility to entrepreneurs and to the country’s economy. Scale implies responsibility.»
Over the years, TAS GROUP has gone through various economic cycles: periods of growth, currency fluctuations, and tightening regulations.
«We have never chased rapid growth at any cost,» notes Dulat Tastekey. «For us, portfolio quality and client trust have always been more important.»
600 billion tenge in financed economy is not just a number. Throughout its existence, TAS GROUP has become one of the country’s key financial players, supporting the development of small and medium-sized businesses, creating jobs, and providing working capital to hundreds of thousands of entrepreneurs. In U.S. dollar terms, this amounts to over 1.2 billion, and even more when adjusted for inflation — confirming the company’s real impact on Kazakhstan’s economy.
Fintech of National Scale
16 years ago, TAS GROUP started as an entrepreneurial initiative — essentially a fintech startup in the fast financing segment. The focus was on speed of decision-making, analytics, and process digitalization.
Over time, the startup evolved into a mature fintech platform. Today, a significant portion of processes — from client assessment to decision-making — is automated. The company invests in its own IT developments, scoring models, and digital service channels.
«Fintech ceases to be an experiment when it is backed by real volumes and long-term sustainability,» says Dulat Tastekey. «We see our role as making financial tools accessible, understandable, and technological.»
Financial maturity is the ability to influence the country’s economy. Over 16 years, TAS GROUP has transformed into an independent financial institution of national scale, providing access to capital for hundreds of thousands of Kazakh citizens.
16 years is the point at which TAS GROUP stops proving something to the market and begins shaping its rules.
As part of the Nauryznama decade, TAS GROUP is organizing meaningful events aimed at promoting national values. One such event was a national games tournament held at the head office on the eve of Shanyrak Day.
The main goal of the event was to promote national heritage among employees, increase interest in traditional games, and strengthen team spirit.
During the competition, participants took part in intense contests in traditional games such as asyk atu, lyanga tebu, and togyzkumalak. The game of togyzkumalak attracted particular interest.
Specialists from the Toguzkumalak Federation were invited to the event. They conducted a master class for participants and explained the intricacies of the game in detail. The theoretical knowledge was then reinforced through practice, followed by a small tournament.
The level of participation was so high that even 10 game boards were not enough. This clearly demonstrates the strong interest of employees in national games.
National games are an integral part of our cultural heritage. They are not only a form of entertainment but also an important tool for developing agility, thinking, patience, and quickness.
Thanks to such events, national values are being revived and passed down from generation to generation.
The company’s General Director, Dulat Tastekey, emphasized the importance of this initiative:
“National games are part of our history and identity. By reviving them, we not only preserve traditions but also strengthen unity within the team. The enthusiasm of our employees shows that this work is delivering results.”
This event gave a new boost to the team and contributed to strengthening friendly relationships among colleagues.
The growing interest in national games is a sign of respect for spiritual values. In the future, TAS GROUP will continue to hold similar meaningful events as part of Nauryznama, contributing to the promotion of our national heritage.
TAS GROUP warns about the growth of fraud and urges customers to be vigilant
March 10, 2026. The company TAS GROUP reports an increase in fraudulent activities in which scammers use the company’s name, its official brand, or impersonate employees of the organization. In this regard, TAS GROUP urges citizens to treat such communications with caution and to verify any information through official sources.
According to the company, fraudsters may contact citizens through phone calls, popular messaging apps (WhatsApp, Telegram), social networks, or email. Often, the perpetrators distribute messages about alleged investment opportunities, promising high returns within a short period of time. In doing so, they may use fake websites, forged documents, and social media accounts to create the impression of legitimate financial activity.
One of the most common schemes remains the so-called “social engineering”. Fraudsters pose as employees of financial institutions, banks, or government agencies and persuade citizens to transfer money to so-called “secure accounts,” share SMS verification codes, or install special applications on their mobile devices. Such programs may give attackers remote access to the user’s phone and their financial data.
A separate threat is posed by pseudo-investment projects, which are actively spread across the internet. Fraudsters create websites and advertisements promising guaranteed returns, rapid growth of invested funds, or participation in “exclusive investment programs.” To increase credibility, they may use the names of well-known companies, banks, or financial institutions, despite having no affiliation with them.
TAS GROUP emphasizes that all official information about the company’s activities is published exclusively on the official website [www.tasgroup.kz](http://www.tasgroup.kz) and on the company’s official social media pages @tasgroup.kz. These resources also provide contact information that can be used to verify the authenticity of any information.
“We regularly record attempts by fraudsters to use the company’s name to mislead citizens, particularly in the context of pseudo-investment offers online. We ask our clients and all users of financial services to remain vigilant and remember that employees of TAS GROUP never request confidential information, SMS codes, or bank card details via messaging apps or phone calls. Any information related to the company’s activities should be verified exclusively through official communication channels,” emphasized TAS GROUP.
The company reminds that if there is any doubt about the legitimacy of actions conducted on behalf of TAS GROUP, communication should be immediately stopped, and clarifications should be sought by contacting the company’s call center at the short number 7788.
If you have become a victim of fraud or suspect illegal activity, it is recommended to stop any financial transactions, preserve correspondence and other evidence, and contact law enforcement authorities at 102.
TAS GROUP urges citizens to follow basic financial safety rules: do not transfer money to unknown individuals, do not share verification codes, and do not install unknown applications at the request of third parties. Verifying information through official sources remains one of the most effective ways to protect against fraud.
16 years is a period that may not seem so long for the company's history. However, it is during this period that a small initiative can turn into a large structure, take its place in the market and form a stable reputation. The history of TAS GROUP is just about that.
This year, the company celebrated its 16th anniversary in a special format-in the national style. This choice was symbolic. The combination of tradition and modern approach reflects TAS GROUP's development philosophy: respect for its roots and at the same time move forward. The atmosphere of the evening, national ornaments and modern corporate spirit became a reflection of the past path and a glimpse into the future.
From three employees to a large team
The history of TAS GROUP began with one division and three employees. It was a small team, united by an idea and a desire to create a sustainable business.
Today, the company brings together approximately 600 professionals and implements large-scale projects. Over the years, the market has experienced various periods—economic challenges, transformations in the financial sector, and changing rules of the game. However, each stage became a point of growth for the company. Experience, perseverance, and teamwork enabled TAS GROUP not only to overcome difficult periods but also to strengthen its position.
Reputation and trust capital
Over 16 years, TAS GROUP has built a solid reputation and established a prominent position in Kazakhstan's financial market. But its greatest achievements are measured not only by its performance indicators and completed projects.
The company's core asset is trust. Long-term partnerships, customer loyalty, and a professional team have become the foundation for further development. Behind every success are people—their expertise, responsibility, and contribution to the common cause.
Corporate culture and shared values
The anniversary evening was more than just a celebration; it was a reflection of the company's corporate culture. National motifs in clothing, elements of traditional aesthetics, and a contemporary atmosphere showcased TAS GROUP's core values: respect for cultural roots and openness to new ideas.
For a company, a team is more than just a group of employees. It's a community of people united by shared values, professional goals, and a desire to grow together.
Looking to the future
Sixteen years isn't a conclusion, but rather another stage of development. The financial market continues to change, new technologies emerge, competition and service quality requirements increase.
Under these circumstances, TAS GROUP intends to further strengthen its position, develop projects, and expand its team of professionals. The experience accumulated over the years provides a solid foundation for new achievements.
For TAS GROUP, 16 years is a story of trust, teamwork, and confident progress. And there are still many pages to write, which the company, its team, and its partners will have to write together.
TAS GROUP employees took part in the Winter Run, which was held in Almaty, and successfully overcame the next sports distance.
The team included Didar Iskhakov, Alpamys Sakhypov and Shynaz Alish. This is not the first start for them — previously, the company's employees have already taken part in various marathons and half-marathons, maintaining the tradition of an active lifestyle within the team.
The first start of the running season gathered 2,500 participants. Among them — 116 marathon runners from 22 countries of the world. The geography of the project covered the countries of Central Asia-Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan. Athletes from Great Britain, Germany, France, Italy, Spain, Poland, Switzerland, Sweden, Norway, Ukraine, Belarus and Russia also took part in the race. Participants from the United States, Canada, China, Mongolia, the Philippines, and New Zealand also took part in the international sports festival.
The youngest participant is 10 years old, the oldest is 75. It is noteworthy that one of the young athletes celebrated his birthday right on the track.
The next major start of the season will be the Almaty Half Marathon, which will be held on April 19 and will bring together about 10 thousand participants. And on September 27, the anniversary Almaty Marathon will be held, dedicated to the 15th anniversary of the first start. The program includes 10 km, 10 km (Nordic walking), 21.1 km, 42.2 km and the Ekiden team relay.
TAS GROUP will continue to support its employees ' sports initiatives, strengthening team spirit and promoting healthy lifestyle values.
Today, TAS GROUP is probably the only company in the country that continuously raises wages every year.
In the TAS GROUP of financial companies, salary growth is not a response to crises or a one-time initiative. This is a system decision that management has been following for 7 years in a row.
Starting from 2019, the salary of all employees of the company increases annually and without exceptions. Moreover, growth is directly linked to the level of inflation, so that the real purchasing power of incomes is preserved.
Starting from January 2026, the salary of each TAS GROUP employee will increase by 12.3% - exactly at the level of annual inflation at the end of last year.
We do not know of any other companies in Kazakhstan that raise their salaries annually, continuously and for the entire team for such a long period of time.
For the TAS GROUP, this is a matter of principle. A sustainable business starts with respect for people.
TAS GROUP — growth confirmed by figures.
The group of companies TAS GROUP has launched a large-scale sports initiative and plans to take part in marathons across six continents worldwide in 2026. As part of the “TAS GROUP — 6 Continents” project, company employees will participate in international races held in various parts of the globe.
The first step of the project was taken in Asia. At the end of January, two employees of TAS GROUP — Didar Iskakov and Rauan Okas — took part in the Dubai Marathon and successfully completed the declared distance.
It is worth noting that in recent years, the number of employees at TAS GROUP for whom running has become a way of life has been steadily growing. Previously, they have already participated in marathons held in Almaty, Astana, Aktau, Turkestan, Tashkent, Samarkand, and Washington.
Special thanks were expressed to the company's management by Didar Isqakov, who updated his personal best in the 10-kilometer race at the Dubai Marathon.
"Today I made every effort to improve my result and achieved my goal. We consider it a great support from the company's management that it gives its employees the opportunity to participate in world-class marathons, " D. Isqakov said.
According to the project’s plans, in the future employees of TAS GROUP will take part in marathons to be held in Europe, North and South America, Africa, and Australia.
TAS GROUP is a dynamically developing group of financial companies. Today, the company operates successfully not only in Kazakhstan but also in the markets of Russia and Uzbekistan. In the future, TAS GROUP intends to strengthen its position in the global financial market and continue expanding the scope of its activities across all continents.
The National Bank invited the management of TAS GROUP to a working meeting
Руководство группы финансовых компаний TAS GROUP приняло участие в рабочей встрече в Национальном банке Республики Казахстан, посвященной актуальным вопросам развития финансового сектора страны.
В ходе встречи стороны обсудили текущую ситуацию на финансовом рынке, ключевые тенденции и возможные направления его дальнейшего развития. Особое внимание было уделено обмену мнениями по наиболее значимым вызовам и перспективам отрасли.
Представители TAS GROUP также озвучили свои предложения и поделились видением по ряду вопросов, связанных с устойчивостью и развитием финансового рынка Казахстана.
По итогам встречи участники отметили ее конструктивный и содержательный характер, подчеркнув важность открытого диалога между регулятором и участниками рынка.
Halyk Bank увеличил кредитную линию для TAS GROUP еще на 8 млрд тенге, подтвердив высокий уровень доверия к финансовой устойчивости и динамичному развитию группы.
Сотрудничество между TAS GROUP и Halyk Bank началось в 2020 году. Тогда банк открыл кредитную линию, в рамках которой за прошедшие годы TAS GROUP успешно освоил 19,5 млрд тенге. Привлеченные средства были направлены на развитие бизнеса, масштабирование операций и укрепление позиций компании на рынке.
В начале декабря 2025 года, по итогам длительных и активных переговоров, Halyk Bank принял решение увеличить объем кредитной линии еще на 8 млрд тенге. Данное решение стало возможным благодаря стабильному росту TAS GROUP, высоким финансовым показателям и системному подходу к управлению.
Управляющий партнер TAS GROUP, курирующий Департамент по работе с инвесторами, Руслан Ким отметил, что расширение сотрудничества с одним из крупнейших банков страны является важным сигналом для рынка:
«Для нас это не просто увеличение кредитного лимита, а подтверждение доверия со стороны стратегического финансового партнера. Это результат последовательной работы, прозрачной финансовой политики и устойчивой бизнес-модели TAS GROUP. Мы намерены и дальше укреплять сотрудничество с Halyk Bank, развивая новые направления и создавая долгосрочную ценность для инвесторов».
Отдельного внимания заслуживает успешная работа TAS GROUP по привлечению инвестиций через рынок облигаций. С 2019 года группа провела семь успешных размещений облигаций. На сегодняшний день в обращении находятся четыре выпуска на общую сумму 30 млрд тенге.
TAS GROUP своевременно и в полном объеме выполняет все обязательства перед облигационерами. За весь период компания уже успела выплатить инвесторам более 4,5 млрд тенге чистой прибыли. Текущие финансовые показатели группы остаются стабильными и формируют оптимистичные прогнозы на дальнейшее развитие.
Укрепление партнерства с Halyk Bank и успешная работа на финансовом рынке подтверждают статус TAS GROUP как привлекательного объекта для инвестиций.